Infantissima was born as all good ideas are – out of necessity and a mother’s ingenuity. In 2003, my daughter Allison was expecting Jack, my first grandchild. Having been out of the baby business for a number of years, I was brainstorming with my other daughter Jennifer for an upcoming baby shower gift. Jennifer suggested burp cloths she’d seen in boutique gift shops. Surprised, I laughed because what they were calling burp cloths were just old fashioned diapers with some fabric trimming. Everything old is new again!
When I visited stores I loved the concept. And that’s when a mother’s ingenuity kicked in; I knew I could do it more creatively for a really special product – better design, fabrics and color combinations. The seed was planted right there.
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