Lynette Damir, RN, CEO and Creative Director, founded SwaddleDesigns in 2002. The inspiration for SwaddleDesigns was sparked when Lynette visited families with new babies in their homes and she noticed they struggled with swaddling for two reasons. First, the blanket they were using was too small or too thick, and second, they could not remember how to make a good secure swaddle. The parents consistently asked her to share the secret of the hospital nurses – how to swaddle.
Over the past several years, SwaddleDesigns product line has grown significantly. Lynette designs all of SwaddleDesigns products and exclusive prints, and she selects every component based on its color, texture, durability and quality. She designs with baby‛s best interest in mind and to help new parents.
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